LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as established television formats, relying on regularly timed shows via cable. In contrast, OTT platforms operate on subscription models, with global streaming giants, Disney+, and niche players serving as key industry players. As media consumption habits shift, rivalry between conventional TV networks an